Reduction in customer churn
+2%
After several rounds of review with Apple, our app was approved and moved into internal beta testing, with plans for a public launch in early Q4.
This project marked the first time our team partnered with an external development studio for full end-to-end implementation. To ensure a smooth build, another senior designer and I created comprehensive design documentation, including detailed specifications, interaction guidelines, and edge-case behaviors for every part of the app.