As part of Amazon Autos’ long-term strategic planning, I collaborated with two fellow designers—Shruthi Padala and Tara Pairoj-Boriboon—over the course of 4 weeks to create a proof-of-concept video illustrating what the Amazon Autos experience could look like three years into the future. This project was commissioned by leadership to inspire the broader team and align stakeholders around a unified product vision. My contributions included working on early concepts to high-fidelity mocks brought to life thanks to an in-house video production team.

A major focus of our exploration was identifying new revenue opportunities, including integrated sponsored placements within the Amazon devices eco-system, contextual and personalized vehicle recommendations in ways that felt intentional and non-intrusive. The goal was to show how these advertising touchpoints could naturally support both shoppers and OEMs while driving meaningful business impact.

This video was included in in Amazon Autos’ 3-Year Plan (3YP) document, serving as a complimentary storytelling piece for leadership.